The 10 commandments of content marketing

Make sure your content is easy to share, has a voice, solves customer problems and converts readers into buyers. If it doesn’t, it’s doomed.

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It doesn’t matter if you are focused on social media marketing or search marketing — you need to weave contagious content into your overall marketing strategy.

Here are the 10 commandments of content marketing:

1. Create the best content you can.

This is easy to say, but hard to do.

To make your content memorable and sticky, start with the six key concepts in the book “Made to Stick”:

If you can weave some of these principles into your content, you are well on your way to awesome content. You can read more at “6 Ways to Make Your Content Sticky.”

2. Write awesome headlines.

In the past, people had to buy a book, magazine or newspaper to obtain information. That purchase was a financial commitment. You bought it and were committed in some small way to keep reading.

But the social Web offers so much free content that if a headline or first sentence doesn’t grab your attention, you discard it and move on to the next snippet.

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