The 3 biggest PR measurement mistakes

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

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Many PR pros struggle with measuring the success of their social media, marketing or PR campaigns.

A lot of them make mistakes—from measuring the wrong things to not building measurement into the program from the start.

The biggest mistake?

Not having a measurement strategy at the outset, says Sandra Fathi, president of Affect.

Find out what the other two mistakes are, and what you should be doing instead.

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