Video The 3 essential elements of viral video Although there’s no guarantee that a video will go viral, you can increase its chances by making sure it has the right content, context and is a conversation starter. By Ragan StaffMay 10, 2013 SHARE Ragan Insider Premium Content Exactly. There’s no secret, winning formula, but there are three elements that will help its “shareability.” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.