Email marketing is a tried-and-true method entrepreneurs use to get new business. Though email marketing has been around since the beginning of the Internet, many entrepreneurs still aren’t harnessing its true potential. Some old school tactics get their emails deleted unopened, costing them an opportunity to turn new leads into customers.
Learning and testing is the key to figuring out what works, but there are three types of emails that won’t turn that lead into a customer. The reason email marketing has gotten such a bad rap is because of these spammy emails. If you want to build your business through email marketing, avoid these types of emails.
1. The “quick question” email
In this email you’re told to convince the person that you have some quick information that will blow their mind. The subject line is designed to be “click bait.”
This email usually looks like:
The problem is, once the person realizes what’s going on, they will delete the email and never do business with you. A wise man once said, “be direct, people don’t have time to entertain games.”