Which skills should future PR and communications pros prioritize and master?
Writing and editing chops stand the test of time, and the ability to create video content is in higher and higher demand. But what about “soft skills” such as flexibility and empathy, not to mention cutting-edge digital savvy?
It’s difficult to pinpoint where, exactly, comms pros should invest time and energy to become a jack of all trades, but a recent session for Ragan Training titled “New Post-Pandemic Skills for Communicators: What It Takes to Succeed Now” sheds light on the matter. In the session, Ray Day, vice chair with the Stagwell Group and Ragan Consulting’s Kristin Graham share the skills they have seen become essential at all levels of communications careers.
Day identifies some soft skills that must be coupled with digital fluency and knowhow to reach modern audiences and drive industry transformation.
The four skills he highlights: