The three kinds of internal measurement tools

The key to success is to first determine your communication goals. That, experts agree, should come well before even considering which tool you might use.

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This is the first article in a four-part content series on internal email measurement. This series, in partnership with PoliteMail, will offer tips and multiple ways to improve your internal email communications.

If your first question when thinking about measuring internal communications is, “What tools do I need to get this done?” you should back up a few steps, says Katie Paine of KD Paine and Partners.

“There may not be a tool,” she says. “The tool is the last thing you need to be looking at.”

Define your goals and examine your failures first, Paine says. Then figure out whether you need a tool. From there, it’s a pretty simple choice from among three options. Download a free whitepaper filled with four case studies on how to measure and improve internal communications.

Getting on the same page

Though they may not be clear to everyone in the organization, every company has goals for what they want to do in internal communications. Businesses that don’t have those goals don’t stay in business, says Paine.

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