It was a busy year for marketers.
Content marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved it’s here to stay.
Here are the 14 biggest content marketing trends of 2014:
1. Content marketing is the new norm.
Content marketing has come a long way since its days as a buzzword. Big brands and startups alike have embraced it. Beyoncé’s self-titled album and complementary music videos are an example, as is the White House’s candid photo galleries.
For more examples, check out Kapost’s roundup of the top 50 content marketing brands.
2. Visual content is king.