The ultimate list of content marketing tools

I’m always on the hunt for new and amazing content marketing tools. Here are the tools we use at Buffer, as well as the most highly recommended tools from others in the industry.

The eight content marketing tools we use at Buffer:

1. Trello for organization

Trello is our main idea board and content calendar. It’s where we organize and store potential blog posts, notes, links, comments and more.

One feature we’ve yet to fully explore is voting on Trello cards. A neat way to use this might be to ask for the team’s input on which blog post ideas seem to resonate. The ideas with the most votes move on to the writing stage.

2. WordPress for blogging

I sometimes forget to think of WordPress as a tool. It feels like so much more.