Taking a push and monitor approach to your employee comms strategy

Microsoft defines its internal “why,” “what” and “how” while focusing on the channels and touchpoints that play a critical role.

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During Ragan’s Strategic Communications Conference last fall, Microsoft Corporate VP of Talent, Learning & Insights Joe Whittinghill shared how the tech giant creates a culture that thrives in change by inspiring employees through strategic, multi-channel communications.

Whittinghill said that the company chose to evolve by building on the past 40 years to get to its next 40, taking a change management approach that appeals to employees intellectually by tapping into the brain science around how people respond to change before communicating symbolic and emotional change.

The company landed on a list that includes its “why” (mission), “what” (how each product or offering solution bucket ties back to its mission) and “how” (culture attributes, values, manager expectations and leadership principles). Suffice to say, Microsoft’s internal communication channels are essential to this success. Here’s how Microsoft breaks it down:

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