Trends every nonprofit communicator should know

As priorities shift, two studies find communicators in the sector are banking heavily on websites and email campaigns, and Instragram is making headway among social media platforms.

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Two new nonprofit communications reports shed a light on how nonprofit organizations are strategizing, executing and approaching digital and traditional communications.

The 2015 Nonprofit Communications Trends Report (#NPcomm2015), published by Kivi Leroux Miller and Nonprofit Marketing Guide, is a comprehensive look at trends in nonprofit communications, including staffing, marketing goals, communication priorities and time investment, calls to action and direct mail activities. This is the fifth publication year, with 1,525 participating nonprofits.

The first 2015 Digital Outlook Report (#NPOutlook15), published by NTEN in collaboration with Care2 and HJC, focuses exclusively on the state of digital strategy within nonprofit organizations, with 473 nonprofit professionals responding. This report looks at dedicated digital strategy staffing, digital marketing techniques, communication channel plans, donor acquisition techniques and challenges to planning digital strategy.

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