U.S. Postal Service goes mobile

Postal Service launches barcode promotion to attract growing mobile audience.

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Sixty-nine percent of retail executives said mobile is an important strategic initiative, according to the National Retail Federation. That’s good because 74 million consumers already shop from mobile devices.

Not to be left behind, the U.S. Postal Service has launched its own mobile initiative.

“Consumers have become more comfortable with digital devices and online technologies, and the industry should consider incorporating elements that reflect these trends into direct mail campaigns,” Tim Foti, U.S. Postal Service manager for marketing mail, told the PostalReporter News.

To encourage companies to consider incorporating a mobile initiative into their direct mail campaigns the Postal Service is having a sale through Aug. 31 on all mail pieces that include a two-dimensional barcode.

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