Web 2.0: Not just for sharing cute cat pictures

How tools such as blogs, Facebook and Flickr can help you influence donors.

No, Kanter is not a madam. She’s a blogger who’s spent her whole career working in the nonprofit world. And “opening the kimono” is a strategy she advocates for nonprofits.

According to Kanter, organizations need to allow possible donors to peek at their inner workings. They need to get personal. Intimate. And they can do it via the World Wide Web, which is not the cold, impersonal place that cyberspace might have seemed not long ago.

Social media can perform fund-raising wizardry

Kanter shared her fund-raising strategies as part of the keynote presentation she gave at this year’s Making Media Connections conference, June 11–12 in Chicago. “The Wizard Behind the Curtain: Nonprofits and Social Media” told participants how they can use tools such as Facebook, Flickr and Twitter to raise funds, based on Kanter’s real-life examples.

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