Video What does the rise of ‘brand journalism’ mean for your company? Rebecca Jarvis, business and economics correspondent for CBS News, discusses why companies are scooping up journalists to create rich content for their brands. By Ragan StaffMarch 9, 2012 SHARE Is journalism dying? Perhaps. But not in the traditional way. Newspapers may be bleeding, but the demand for journalists is arguably not following suit. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.