What does the rise of ‘brand journalism’ mean for your company?

Rebecca Jarvis, business and economics correspondent for CBS News, discusses why companies are scooping up journalists to create rich content for their brands.

Is journalism dying? Perhaps. But not in the traditional way.

Newspapers may be bleeding, but the demand for journalists is arguably not following suit.

Who’s hiring them? Companies like yours. Corporations are turning to reporters to develop content for their own websites, news channels and media outlets.

Ragan.com publisher Mark Ragan discusses this trend with CBS News’ Rebecca Jarvis at the Nasdaq OMX studio.


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