Executive Communication What PR pros can learn from Trump team’s spin on crowd estimates The president and his reps offered ‘alternative facts’ to the widely reported meager inauguration attendance figures. The administration’s next moves evoked an even bigger uproar. By Beki Winchel@bekiwekiJan. 23, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.