What PR pros can learn from Trump team’s spin on crowd estimates

The president and his reps offered ‘alternative facts’ to the widely reported meager inauguration attendance figures. The administration’s next moves evoked an even bigger uproar.

It’s only been a few days since President Donald Trump has been sworn into office, but his PR team is already working overtime.

Reports of relatively smaller crowds at Trump’s inauguration on Friday, in comparison to former inaugurations, quickly made the rounds and reportedly angered the newly installed president.

The situation grew more heated as reports that the “Women’s March,” a protest held in groups across the nation, drew more people in Washington, D.C., than the inauguration did.

In a speech to the CIA today, President Trump said the inaugural crowd “looked like a million and a half people.”

Images suggest otherwise: pic.twitter.com/qIAYRneBsH

— Vox (@voxdotcom) January 21, 2017

CNN reported:

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