Why a content librarian will be 2016’s hot, new job

If your team is overwhelmed with tracking and managing all of your organization’s content, it might be time to hire someone to streamline the process.

Ragan Insider Premium Content
Ragan Insider Content

According to a recent Accenture Interactive survey, 50 percent of marketers have more content than they can effectively manage.

Content shock is officially upon us, folks. Mark Schaefer predicted this two years ago.

This means brands face a slew of strategic challenges, but I want to discuss an operational one: We’re going to see a hot, new job title in late 2016 and beyond—the content librarian.

This new job will solve our new problem: organizing, labeling and managing content.

See if any of this sounds familiar:

That’s just the tip of the iceberg, right?

Your content is everywhere, and no one is doing anything about it.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.