According to a recent Accenture Interactive survey, 50 percent of marketers have more content than they can effectively manage.
Content shock is officially upon us, folks. Mark Schaefer predicted this two years ago.
This means brands face a slew of strategic challenges, but I want to discuss an operational one: We’re going to see a hot, new job title in late 2016 and beyond—the content librarian.
This new job will solve our new problem: organizing, labeling and managing content.
See if any of this sounds familiar:
That’s just the tip of the iceberg, right?
Your content is everywhere, and no one is doing anything about it.