Why and how to conduct a content audit
‘Post it and forget it’ might be the easy route, but it won’t yield the audience engagement and conversions your organization needs in order to thrive. Follow these guidelines.
How often do you blog, create videos or post images on social media and your website?
If you’re writing regularly, it’s essential to review analytics and the content you’re creating to ensure it’s appealing to your target demographic.
Follow the steps below to audit your content efforts. In doing so, you’ll be able to determine what works, what doesn’t and how to organize future content efforts.
1. Organize your content.
Gather all the content (video, short-form articles, white papers, etc.) that you’ve created in the past quarter, or whatever timeframe you’ve selected.
I suggest using a Google Spreadsheet to organize information. Create columns for the following:
2. Determine the effectiveness of the content.
Use this information to ensure the content you’re creating is helping your business grow. Start by understanding the goals mentioned above.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
