Why and how to use augmented reality to boost marketing efforts

To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.

Ragan Insider Premium Content
Ragan Insider Content

Today, it takes a bit more sizzle to grab a customer’s attention.

If your company is keen to separate from the competition—and connect with a tech-savvy audience—augmented reality (AR) is certainly worth a shot.

Despite the widespread success of Pokemon Go and Snapchat, many businesses have yet to even try an AR-driven campaign—whether due to cost concerns or perceived lack of tech expertise. As long as you’re willing to experiment and learn, neither is a legitimate excuse or barrier anymore.

Why try AR?

AR represents a gamification of the consumer experience. At a time when consumer attention is scattering and splintering as never before—with most people simply scrolling past or ignoring digital messaging—it takes more than traditional advertising to catch someone’s eye. AR gives you a chance to entertain your audience and attract them in a more interactive manner.

You might not create the next Pokemon Go, but you can certainly boost your brand by using this immersive technology.

How do businesses use AR?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.