Why and how virtual reality will transform marketing

See how companies such as Toms, Sephora, Ikea, Facebook and YouTube are using immersive technologies to win over fans and consumers.

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The term “virtual reality” probably conjures images of immersive video games with spectacular vistas and vibrant flora and fauna.

Virtual reality (VR) isn’t just about pure entertainment, however. VR has enjoyed spectacular growth. In a few short years, its market has expanded rapidly. Large tech companies have been pumping money into VR, and marketers would be wise to prepare accordingly.

Facebook has purportedly poured billions into its proprietary VR tech and social VR applications in hopes of revolutionizing how people interact online. Sony has invested millions into its VR hardware, PSVR, and reaped a profit that has well exceeded initial expectations.

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