Why are so many companies losing employees right after they start?

And what can be done?

Magnet and figures of people. Customer acquisition and retention.

Is it a matter of having lost motivation or something else? According to a recent report by Entrepreneur, talent turnover is a major issue facing companies across the country right now. However, all is not lost – there are some remedies to keep your new employees happy, engaged, and committed to their new roles.

According to the Entrepreneur report, voluntary turnover rates are expected to approach 20% in 2022. With that number shaking out to one in five employees leaving their role on their own accord, there’s certainly something to take notice of here. The biggest factor at play is the fact that 45% of this voluntary turnover comes from employees who spent less than a year on the job.

Simply put, if you’ve got a revolving door of turnover in your organization, it’ll be difficult to build the kind of culture of positivity that a well-functioning company should have.

There is no magic bullet solution to solving rapid turnover. But there are a few different approaches that can be taken in order to create a workplace that keeps employees happy and in place.

First, you need to believe that employees can be happy and successful in their new roles. First impressions on the job are incredibly key, and if you signal that you believe they’ll be successful and give them the tools to do so, new hires are more likely to stick around for longer.

Next, organizations should cater their motivational techniques for new hires to each individual when possible. No two hires are going to be motivated in the same way, and it’s important to get a feel for which ways they will fit in and work their best.

Finally, setting realistic expectations can help employees from becoming overwhelmed too quickly. Starting a new job is a major life milestone, and organizations should help new employees navigate it in a way that suits them best.


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