Why communicators should prioritize privacy in 2020

As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.  

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2020 data privacy trends

Momentum is building for national data privacy regulations.

Even if Congress doesn’t enact specific legislation soon, online privacy and data security has already become a leading public relations issue. Companies that violate privacy agreements or mishandle personal data may find themselves in a devastating PR crisis—and in today’s digital environment, almost all organizations collect personal data.

Information technology and legal departments are at the forefront of corporate efforts to protect consumer data, but communicators must gain expertise in data privacy since the issue directly affects corporate reputation and trust.

Stringent data collection laws may also eventually impact PR measurement. If laws restrict social media networks and other technology firms from collecting data, PR professionals may have less data to analyze.

Federal Privacy Act in the works

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