Why internal comms pros need to care about Glassdoor reviews

Jobseekers use sites like Glassdoor and LinkedIn to evaluate potential new positions — here’s how to encourage positive reviews and mitigate negative ones.

Many comms pros may underestimate the power of employee reviews when it comes to attracting jobseekers.

Recent data from financial services company Capitalize shows employees commonly use sites like LinkedIn, Glassdoor and Indeed, as well as Facebook and Twitter, to research a company before applying. This means that prospective workers are likely seeing the good, the bad and the ugly of employee reviews.

SocialMediaToday’s infographic summarizes Capitalize’s data and underscores the importance of employee reviews for organizations that are looking to attracted talent, including:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.