Why leaders don’t communicate about change (or other things)

Change is a sensitive subject for any organization. Here’s why leaders sometimes don’t want to talk about it—and how you can change their minds.

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At some point in your career you’ve probably moaned to your colleagues, “How do I get my leaders to talk to employees? We’re going through lots of changes, they need to be visible and I can’t get them out of their offices.”

Despite all your well-planned leadership communication strategies, leaders sometimes balk at getting face to face with employees to discuss changes, listen to questions and address concerns.

Why does it matter? Simply put, effective leadership communication drives performance. According to a study by Towers Watson, organizations that are highly effective at change management, engagement and communications are also:

At Gagen MacDonald, we’ve found five reasons leaders don’t communicate—and helped our clients develop strategies to address them:

1. The business strategy is complex.

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