Why online content marketers should key on visuals

As consumers increasingly want to see before they buy, social media platforms featuring images and videos are gaining favor for commerce and reconnaissance. Is your brand missing out?

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This past year, we saw Buzzfeed’s exploding watermelon blow up the internet, becoming the largest Facebook Live stream to date, with over 800,000 live viewers.

On Cinco de Mayo, Snapchatters turned their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views.

Our brains are wired to find visual content especially compelling.

Pictures, videos and other visual media are processed 60,000 times faster than text. Today’s fastest-growing social media channels are primarily visual, so if you want engagement, you’ll want to double down on photos and videos. Here are three reasons why you should build a visual content strategy:

1. Visual content boosts online engagement.

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