Speechwriting Worst. Speech. Ever. Essential don’ts for speechwriters Off to a slow start, this speech meanders through a torpid middle and ends up slogging to its bland finale. A short checklist to keep your speechwriting in fighting trim. By Fletcher DeanFeb. 15, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.