‘Classically bad’ press release leaves Citi vulnerable
The banking giant announced 11,000 layoffs, doing so in a remarkably convoluted press release that the media can have their way with. Communicators weigh in.
By Michael Sebastian | Posted: December 7, 2012
A corporate leader once described layoffs as “site rationalizations”—as he was accepting an award for his exemplary communication skills. No kidding. If that’s a criterion of success, someone ought to give Citigroup an award. In a remarkably convoluted press release on Wednesday, the banking giant announced it would lay off 11,000 employees. Several communication professionals say the press release is so bad it insults employees and gives the media carte b
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