Huggies' Tumblr blog is the TMZ for moms
The diaper company's Tumblr doesn't mention its product. It's just there to entertain moms with celebrity baby photos and must-share videos, and it's working.
HighchairCritics.com is a Tumblr blog run by Huggies, but you'd never know it just by looking, except for the small Facebook button in the right-hand column. In fact, you can search the site's text for the word "diaper" and not find one mention on the home page. "People would quickly be turned off if we were just selling them all the time," says Kevin Brown, commercial program manager for Huggies. What you do get on the Highchair Critics site is a sort of read more...
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