How Wells Fargo has grown its presence on social media
At a Ragan conference, Wells Fargo VP offered techniques for assuaging critics and garnering fans and followers. First and foremost: Listen.
Soon after Wells Fargo bank launched its presence on Twitter, a staffer noticed a tweet from a customer who couldn’t find an ATM at the Las Vegas airport. “We simply said, ‘Hey, this is Wells Fargo. Here’s a list of ATMs in the Las Vegas airport,’” said Ed Terpening, the bank’s vice president of social media marketing. Terpening wasn’t just patting his team on the back when he told the story recently at Ragan’s Social Media for PR & Corporate Communic read more...
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