To deepen its brand recognition, Speedo dives into the social media pool
With its new Pace Club, the swimwear maker aims to create a thriving online community for swimmers from novice to professional.
For many beachgoers, the name Speedo conjures images of underdressed guys strutting past their sand castles. But among competitive swimmers, the brand is the be-all and end-all for gear-suits, caps, goggles, watches, fitness equipment, you name it. With that in mind, Speedo teamed with communications firm Syrup to build its own online hub for swimmers ranging from professionals to those just starting out. The Speedo Pace Club , which has a mobile componen read more...
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