Study: Most companies are not prepared for a social media crisis
A new report from Altimeter Group found that companies could avoid or diminish three-fourths of social media crises with additional resources.
As emptied grocery store shelves along the East Coast proved last week, people like to prepare for impending crises. That is, unless those crises are happening on social media sites, a recent study from Altimeter Group found. "Companies are quick to deploy the latest social media technology, yet most companies are not prepared for the threat of social media crises, or the long-term impacts to business," the Altimeter report states in its executive summary read more...
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