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Will the Netflix mea culpa work?

The DVD-and-streaming company's CEO offered an apology along with the announcement that DVD rentals were breaking off into their own brand, Qwikster.
By Matt Wilson | Posted: September 20, 2011
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"Qwikster" was a trending topic on Twitter Monday, and it had nothing to do with the marijuana enthusiast who holds that Twitter username . It's the new name for Netflix's DVD-by-mail service, which is making a clean break from the Netflix brand . "We chose the name Qwikster because it refers to quick delivery," Netflix CEO and co-founder Reed Hastings wrote in a blog post . "We will keep the name 'Netflix'       &n read more...

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