Anonymous comments: When is it OK to delete them?
Someone posts insulting remarks on the blog or Facebook page you created for company messaging. Should you grin and bear it, or delete the insults?
Many brands have embraced a lesson of the social media age: It's counterproductive to delete most criticism from blogs and Facebook pages. You look thin-skinned, and you risk enflaming your critics, as Nestlé learned when it threatened to ban those who posted an altered version of its logo during a Greenpeace campaign against the chocolate maker. But companies and individual bloggers often cut comments that are profane, racist, or otherwise offensive. So read more...
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