How Wendy's achieved the top tweet of 2011
The fast-food chain's promise to donate to a charity for foster kids earned it the year's Golden Tweet award.
It doesn't even fill the 140-character limit—it's 56 characters shy—but a June tweet from Wendy's was the biggest of the year, according to Twitter. The social media site gave the fast-food chain's message, which promised a 50-cent donation to foster children for each retweet, the 2011 "Golden Tweet" award, which means it was the most retweeted of the year. "It was a tremendous, pleasant surprise," says Wendy's spokesman Denny Lynch. "We had not anticipate read more...
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