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AT&T to save $80 million in productivity due to internal social media profiles

The telecommunications giant has built a robust social-business area on its intranet. Its officers got involved through what communicators dubbed reverse mentoring.
By Matt Wilson | Posted: December 19, 2011
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"Employee engagement is not just nice to have. It leads to ROI." That was AT&T Executive Director of Emerging Communications Blair Klein's response to an audience member at Ragan Communications' Intranet Summit when asked how to persuade c-suite officers to fork over money for internal social media. AT&T has proved that the return is definitely there. The company estimates it will save $80 million because of increased productivity over five years, read more...

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