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10 words and phrases PR pros hate

From 'spin' to 'low hanging fruit,' these are the terms and words that you said rub you the wrong way.
By PR Daily Staff | Posted: February 13, 2012
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Which words drive PR professionals nuts? That's the question PR Daily publisher Mark Ragan asked his Twitter followers last week, using the hashtag #3WordsPRProsHate . A number of followers weighed in with individual words and three-word phrases. We compiled five of the most commonly mentioned words and terms: 1. Spin 2. Unique 3. Guru 4. Synergy 5. Innovate 1. Off the record 2. Return on investment 3. Let's circle back 4. Low hanging fruit 5. Competitor w read more...

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