Chobani goes beyond yogurt to build an active culture on Pinterest
The yogurt company aims to appeal to its fans' varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel.
Visit Chobani Greek Yogurt's Pinterest "pins" page , and you'll see a lot more than what you might have for breakfast. Next to a picture of pasta with vodka sauce, you'll see a diagram for how to do step exercises. Next to that is a painting of a Paris walkway. A little further down the page, there's a letterpress image explaining what creativity is. "For any brand that really promotes a lifestyle, I think it makes perfect sense," says Em read more...
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