What a new Pinterest study means for brands
New data suggest that Pinterest's audience is looking for photos of food, fashion, home décor, and crafts. But those numbers also suggest brands can do a lot there.
By Matt Wilson | Posted: March 15, 2012
Pinterest has a reputation for being a place where arts and crafts, home décor, fashion and food dominate the landscape. Now, the numbers prove it. A study posted this week by RJ Metrics found that more than 60 percent of pinboards on the site deal with those four topics or what it terms "inspiration/education." Pinterest has more pinboards dealing with the home than anything else, though food is the fastest-growing topic, with posts about edible delights
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