How FedEx uses 'social courage' to engage online
The delivery and logistics company had to change the mindset of executives to communicate better with employees and customers.
A few years ago, FedEx determined that social media is more than just a channel or a fad. “We have agreed to address it as a practice,” Renee Horne, director of digital and social media engagement, told an audience at SocialMedia.org's BlogWell Chicago conference last week. With that perspective, FedEx has dealt with some big crises, built successful venues for communicating with customers, engaged employees, and changed its culture as a whole, Horne said read more...
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