How Reebok streamlined 350+ social media accounts to a handful

Not long ago, the athletic shoe and apparel company had more than 200 Facebook pages, 100 YouTube channels and 30 Twitter accounts. Now, it's down to something much more manageable.

By Matt Wilson | Posted: July 25, 2012

Could you imagine having to manage 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts? Just a few months ago, Reebok was facing the notion that its social media presence had ballooned to that size. The athletic shoe and apparel company had to figure out how to slim it down. "We wanted to have a singular, consistent brand voice on each platform," Tyler Bahl, Reebok's brand engagement and media manager told an audience at this month's BlogWell read more...

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