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Insurer's measured approach to Pinterest pays off

American Family Insurance took about a month to decide whether the image-centric site was the right place for it on social media. Now, the company's figuring out what works best there.
By Matt Wilson | Posted: October 29, 2012
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It makes a lot of sense to always link social media with immediacy. After all, it just takes one click to send a message or a photo to the world. But American Family Insurance doesn't think about it in terms of lightning speed. It's looking for lasting connections. For example, the company's social media team of eight people took about 30 days to determine whether Pinterest, which has grown by a factor of more than 20 over the past year , was a good place read more...

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