Corporate newsrooms fail to provide what journalists want, study finds
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
What do newsrooms want from PR practitioners these days? Images. Video. Embed codes to ease video delivery on the media's websites. So, what are company and organizational newsrooms doing about that? Not enough, according to a Proactive Report survey by Sally Falkow, president of PRESSfeed: The Social Newsroom . The survey found that 83 percent of journalists regard images with content as important, but only 38 percent of PR pros add images to news conten read more...
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