Infographic: A 12-month plan for social media success
Turning your brand into a social media powerhouse is easier than you think. Here's a plan to help you do it.
Your brand needs a social media presence, and you're the person in charge of building it.
Before you start to stress and map out a route for the hills, take a look at this
infographic from Intuit. While creating a social media presence for a brand is a major task, this graphic makes it easy, breaking down the process into 12 bite-sized tasks.
That's one per month.
You can tackle one goal a month, right?
While we're coming up on March, it's not too late to catch up. Here were the tasks for January, February and March:
Assess your company's social fitness by asking yourself these questions:
How would I rate my company's use of social media?
- What social media sites do we currently use, and how do we use them?
- Where are there opportunities to grow or improve our social media presence?
- In what areas of our business do we excel at using social media?
Revisit your goals. Why are you using social media, and how important is it to your business? Here are some popular goals:
Improve customer engagement.
Create a better customer experience.
Increase thought leadership.
Establish ways to measure success. At the end of the year, you won't know if your efforts are successful if you don't have a way to measure them. Here are
a few metrics to watch:
The number of fans or followers.
- How much traffic social media drives to your website.
Social mentions across platforms.
Share of social conversations.
To see the rest of the plan, check out the graphic:
(View a larger image.
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