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Campbell's sets up communal tables for millennials to taste soups

The soup company set up "communal tables" in two cities, where influential young adults could try out a bold new line of soups. The brand hopes the message will radiate from there.
By Matt Wilson | Posted: November 20, 2012
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People of all ages, including millennials, eat soup. But how do you get younger folks to get really excited about soup? The communications and brand teams at Campbell's aimed to figure that out as the company rolled out its new line of Go soups aimed at young diners looking for bold flavors. Lots of brands might assume the way to grab the attention of that age group would be through Facebook posts and some tweets. Instead, Campbell's opted to go face to fa read more...

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