Content marketing surging as a brand strategy, survey finds
Twice as many firms implement B2B content marketing as they do print, TV, and radio advertising.
Perhaps it might seem that a serious content marketing effort would be out of reach for many organizations: interesting, but labor intensive and requiring budgets that are hard to justify. On the contrary, it is becoming a central strategy in marketing, particularly in the business-to-business realm, according to a survey by a firm that creates software for content curation. Twice as many marketers implement B2B content marketing as they do print, TV and read more...
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