How Northwestern football’s social hub attracts fans and recruits

The Wildcat Way website, which launched this week, collects all of the team’s social media presences in a one-stop shop.
By Matt Wilson | Posted: September 7, 2012
Untitled Document If you’re like a lot of college football fans, you’d really like to know everything there is to about your favorite team right now. With social media, that can be difficult: You can’t check Instagram, YouTube, and Facebook all at once. Or can you? This week, the Northwestern University football team unveiled a new social media hub, The Wildcat Way , which aims to make it easier for fans and recruits to plug in to every outlet for Wildcat read more...

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