How brands seized on the Super Bowl #blackout
Oreo, Audi, Calvin Klein, Tide, and even Major League Baseball seized the moment when the lights went out at the Superdome.
Sunday night's Super Bowl proved that quick-witted and resourceful professionals can claim a huge victory by seeing an opening and seizing an opportunity. Oh, and there was a football game, too. Throughout the night and into Monday morning, Twitter was abuzz with as much chatter about Tide and Oreo as about the victorious Baltimore Ravens. Why? Because those brands were among the clever few who took immediate advantage of a 34-minute power outage at the Su read more...
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