Multimedia news releases grab 77 percent more views, report says
Research from PR Newswire shows news releases that include video, photos and other shareable elements attract more attention.
When it comes to getting and keeping people’s attention online, words alone just don’t cut it anymore. That’s the key finding of new PR Newswire research into the effectiveness of multimedia news releases. From Feb. 27 through March 28, researchers looked at how 200 multimedia news releases—those that included photos, videos and other elements—fared against 10,000 text-only pieces. They found that readers were 3.5 times more likely to share the multimedia read more...
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