How you should use Instagram to connect with fans

With all the news of the photo-sharing app's booming growth this week, communicators and PR experts explain how they're using it to connect with fans.
By Matt Wilson | Posted: April 13, 2012
To put it lightly, it's been a big two weeks for Instagram. The photo app, which had previously been available only on Apple phones and tablets, made its way to the Android platform, to the tune of 5 million downloads in just a few days . Oh, and Facebook bought the company for $1 billion. With all that hubbub, there has to be something more to Instagram than what a lot of people think of it as: a way to make new pictures look old. Though it certainly does read more...

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