JetBlue taps eBay in PR/marketing coup
The airline sells fares on eBay earning loads of positive coverage.
The airline sells fares on eBay earning loads of positive coverage.
Giuliani’s speechwriter/biographer stays out of the limelight, Google launches video site for corporate communications, Stanford gets new exec comms chief, and tips on adding effective pauses to speeches.
Six arguments to fund accountability and—in case they don’t work—five ways to do no-cost measurement.
We examined your comments about SharePoint and saw nine major questions—and then found the answers.
A supposedly bleak outlook for the social media phenomenon saddens this communicator.
A guide to help you find your way in the wasteland of corporate communications.
How John McCain’s communicators turned the Republican National Convention into a TV hit.
Maple Leaf Foods shows how a company should handle crisis communication.
A firsthand account from a Gustav evacuee and crisis communication expert.
Follow these steps to convince the boss that simple and clear writing is best.
Only when John McCain spoke of POW experience did his speech rise above ordinary, say pundits.
Why this speechwriter thinks John McCain’s acceptance speech missed the mark.
Bloggers are sharing examples of social media marketing success—and it’s packed with jargon.
A PR professional’s guide to pitching media during times of crisis.
A podcast component adds a rich multimedia layer to Porter Novelli’s employee newsletter.