The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist.
Give them highlights, templates and key points—not a generic script. Instead of dictating impersonal data, try to facilitate meaningful, personalized dialogue.
Though gamers and hackers might tickle their keyboards like a Steinway piano, PR pros aren’t always so tech savvy. Here are some shortcuts to help you eliminate keystrokes.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.
Those actionable deliverables aren’t going to operationalize themselves. Here are chief factors that hamper workplace efficiency, along with solutions to remove barriers to progress.
The airline’s social media team has embraced livestreaming, and so can you. Consider these insights to craft content your viewers crave, measure your success and more.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Improve your digital reputation, and get new patients through your doors.
News judgment, handling deadline pressure and, of course, writing ability are all crucial in both professions. Hone these essential tools for a smooth and successful transition.
For a happier, healthier workplace, take a more scientific approach to creating harmonious chemistry.
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.
The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.
When crisis strikes, it’s not enough to be your client’s or organization’s mouthpiece. Helping helm the ship through high seas or perilous shoals has short- and long-term benefits.
