Infographic: How chatbots could help your organization
These online assistants are already improving the customer experience and boosting bottom lines. This piece offers a glimpse into the future of these handy marketing tools.
These online assistants are already improving the customer experience and boosting bottom lines. This piece offers a glimpse into the future of these handy marketing tools.
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
The company’s social media team responded to commentary and jokes after the president brushed what he called dandruff off the French president’s suit. Was it worth the effort?
If you want to take off on social media, focus on weird, inspiring or unique topics. Also, feature cute animals whenever possible.
Some view corporate levity as too risky or unprofessional, but with the right approach it can open doors to new opportunities. Follow these guidelines for getting a laugh while making a sale.
Whether you’re looking for quick answers to solve a pressing problem or gauging companywide engagement, these tactics will help you derive clear, important data to guide future decisions.
Live-streaming content is an exciting tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
The Hispanic population in the U.S. is now close to 60 million. If you’re not targeting your communications accordingly, it’s time to rethink your estrategia.
Having trouble tracking metrics and monitoring ROI? Here are four helpful tips to show the worth of your work.
The cooler company refuted a press release launched by the gun association’s lobbying arm and confirmed an ‘unwavering’ commitment to the Second Amendment.
PR Daily’s 2018 Digital PR & Social Media Awards is closing soon. April 25 is the last day to enter this program. Don’t miss out on this chance to be recognized for your work.
Communicators should avoid substitutions that imply bias or are subjective statements. Here are some options that fit the bill—and others to avoid.
The digital landscape has experienced tremendous growth and brand managers are looking to capitalize. Consider these insights when developing your marketing strategy.
A TV interview can be disastrous if your spokesperson isn’t prepared. This PR pro walks you through the steps to take to avoid catastrophe.
The social platforms have faced increased scrutiny over bad actors on their sites. Now they’re stepping up their efforts. Will they win users’ trust?